All year round, shoppers are bombarded by deals with many merchants using almost any possible reasoning to attract customers. Be it traditional celebratory days like Mother's day, or a simple date like 10/10, there's almost a reasoning to have deals every other day.
But, without a doubt, we dare say 11/11 is the BIGGEST shopping festival that everyone has their eyes on. Once called China's version of Black Friday, it has made a name for itself, spreading like wildfire in Asian countries and beyond, even surpassing Black Friday's sales in terms of e-commerce sales.
But, why does 11/11 work so well?
What makes 11/11 so appealing is the fact that most of the deals are online. This makes things much more convenient for consumers should the sale fall on a weekday and you wouldn't need to go out to compete with people for the best deals. This is even more apparent in the current digital age where everyone owns a smartphone. You can shop anywhere, anytime, without having to go out of your way to travel for a good deal. Shopping sites from China, most notably Taobao, have insane deals throughout the site and aggressively promote it days before 11/11. Last year, Alibaba raked in $35 billion in sales on that day alone.
What a gimmick, right? WELL, WE ARE IN ON IT TOO! We have a bunch of amazing deals going at $11 only in Fitness, Beauty, and Wellness! From 80 strands lash extensions, to workout classes, and a much needed back massage, get them all on our app from 8th - 18th November! Be lonely no more this Single's Day as you have us and our merchants with you! Click on the 11/11 tab to find out more now. Hurry, good deals aren't here forever!